January 29th, 2006

I don’t think I’ve really men­tioned my brother’s studio or his web­site, so I fig­ured I’d give both a plug now. Jason recently (well, about 3 months ago now) opened up a record­ing studio in Alpharetta, and it’s a sight to be seen. Granted, I have only seen a few photos of other stu­dios, but I am noth­ing short of impressed with the entire facil­ity. It has a live room that’s got to be around 20x 15, with a full-​featured con­trol room, vocal booth, break room, etc. There are a lot of shots on the studio site, and I have taken a few myself.

Anyway, I also cre­ated the web site for his studio, which is com­plete in the sense that it’s live and has con­tent, but still going thru some changes on it’s way to the full-​featured page we’d like it to be. Even­tu­ally, the site will have more video, flash and audio con­tent on it.

One thing I noticed about com­pet­ing sites in the area - and really in gen­eral - is that they not only look cheap & don’t really focus on their target market, they are static pages that simply do not immerse the target demo­graphic in the ’studio experience’. I’m not sure what the per­fect approach to that is, but I think that when you’re deal­ing with 16-24 year olds that are look­ing to book studio time, it’s impor­tant to sell the afore­men­tioned ‘experience’. Being in the studio with your band mates has to be one of the coolest things to a teen/20something in a band, and you have to really push that cool factor.

In an effort to stick with a stan­dards based site that would do well with search engines, I opted out of making a flash-​heavy site, although the main header does use flash. But, the pres­ence of audio, video and inter­ac­tiv­ity is there … some­thing other local sites simply don’t take advan­tage of. I feel this will drive traf­fic to the site for a couple of rea­sons. First of all, by fea­tur­ing photos, mp3 down­loads, and videos of bands in the studio, you will instantly get traf­fic from the bands being recorded and their friends/families. Addi­tion­ally, you get resid­ual traf­fic from fans of the band look­ing for any scrap of video or audio they can find. By keep­ing the con­tent fresh and chang­ing, I think Jason’s site will con­tribute heav­ily to his busi­ness in the coming years.

I’m pretty proud of how it, and the rest of the assets I’ve cre­ated for him (busi­ness cards, etc) have turned out. I can only imag­ine how excited he is to have not only his own busi­ness, but a huge pro­fes­sional facil­ity to do exactly what he wants to do - record and pro­duce bands. I’d call it a cul­mi­na­tion of every­thing he’s worked for, but I really think this is only the begin­ning for him. It’s still an amaz­ing accom­plish­ment, and obvi­ously and every­one that knows him is super proud of what he’s doing.

Check out Spot­light Sound Studio here.

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