Gotham.
Saturday, February 23rd, 2008
There is an interesting article over at the Helvetica website about ‘a font we can believe in’, the typeface called Gotham. I always find it so fascinating to read the history of the hows and whys behind the creation of typeface families, and when you can combine that with politics, I’m in heaven.
When you go back and take a look at where and why Gotham was commissioned in the first place, it’s interesting to note that the influences behind this typeface closely mirror the goals of the Obama campaign: idealism and social change. Additionally, the typefaces that were used as examples by GQ magazine, the company that requested this new typeface, had a very interesting summation: a ‘fresh”new’ typeface with an ‘established’ and ‘trustworthy’ look at the same time. Some of the typefaces that were referenced by the client were very trendy, very new designs (think night clubs, techno, things of that nature) that would not really mesh well with a magazine like GQ. However, they really wanted something that expressed that type of energy but still held onto the magazines classy, established feel. Sounds like a tough task. From the article:
GQ had a dual agenda of wanting something that would look very fresh, yet very established, to have a credible voice to it.
I think Hoefler & Frere-Jones knocked this one out of the park, and so did the Obama campaign by choosing Gotham as their campaign font. Don’t even get me started on the excellent choice of Perpetua as his secondary typeface which is another great choice. I know it’s corny, but I think that one’s taste in typefaces says a lot about them. The Obama campaign certainly has good taste in that regard. Does this make the guy any more or less electable? Of course not, but I’m just glad I don’t’ have to stare at McCain’s site or Hillary’s font catastrophe very often.
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Posted on February 23rd, 2008 | 2 Comments »

I’ve brought this up a few times lately with people. If Obama ends up losing the Democratic nomination to Senator Clinton, he will most likely bow out gracefully and at least say he’s going to campaign on the behalf of Senator Clinton. The reasons he would do this are pretty simple, really. Obama is still very young and has a long political career ahead of him, and taking a defeat like this in stride is in his best interest. Even if he has to wait 8 years to run for the presidency again, he will only be in his mid 50s, so should be primed for another run if this time doesn’t pan out. On top of that, causing drama isn’t in his ‘character’ as a change candidate whose stated goal is to bring integrity and class back to the White House. Being a sore loser would leave a sour taste in his mouth and might sabotage a future run.