Over the past couple of years, I’ve noticed a very interesting trend in the personal technology space. A pretty big shift has occurred – with Apple slowly becoming less reliable, less intuitive, and less interesting (to me) and Google has slowly become better designed, more thoughtful, and better at addressing consumer’s needs.
The race between Apple and Google has always been centered around who can shore up their weaknesses faster – Google needed to ‘get’ design and have a cohesive consumer strategy and Apple needed to ‘get’ cloud infrastructure and have ‘good enough’ AI to keep up with the competition. I feel like Google not only has ‘gotten’ design, I think they actually have a better designed, more thoughtful UI right now. While I’m not quite ready to switch from my iPhone quite yet, I do find myself using a ton of Google’s apps and services in my daily life, further weakening my dependence on Apple going forward. I use Google Photos, Keep, Docs, Maps and Inbox over their Apple counterparts for a few reasons. First, they’re cross platform and work on iOS, Android, Mac or Windows without a hitch. Second, they are updated more frequently and are ‘smarter’ for the most part than the versions from Apple. Finally, I trust them to actually work. Apple lost the ‘it just works‘ battle when computing moved to the cloud, and (this shouldn’t come as a surprise) Google has a huge leg up here.
But it’s not just software. I never really set out to do make any huge switch myself but over the past year or so, I’ve moved away from hardware that ties into the the Apple ecosystem and have instead sought out or accidentally ended up using something more cross platform. Over time, it’s become easier and easier to find better alternatives and I’ve been a lot happier as a result. Last year we had a situation where we needed to come up with a way to watch movies in our home and we ended up buying a Synology and Chromecasts for our TV sets to stream all of our ripped DVDs + Blu Rays. Using our phones as remotes has actually proven to work quite well, and in hindsight I’m super thankful I didn’t go the route of setting up a Mac Mini as a home PC instead. Further, I’ve abandoned iTunes & Apple Music for a combo of Spotify, Chromecast Audio and the occasional Google Play Music use. I love how seamlessly the Spotify + Chromecast Audio setup works in our house – you can control what music is playing from anything that has Spotify installed on it, you can control a multi-room setup for a fraction of the cost of Sonos + Apple Music, and I just like the way that the Spotify service works over what Apple has to offer right now. Add into the mix upcoming Google Home voice integration (I’ve preordered 2 of them) and things get even more interesting.
One could argue that Apple is just the king of the hill in a way that they weren’t 10 years ago so of course they’re a bit more boring now. And let’s face it – the product line is more varied, more complicated, and has a user base an order of magnitude larger than it had a decade back as well. Google or any other tech company isn’t exactly perfect, either. I get all that, but I feel more and more like I’m making compromises when using Apple stuff, and I find myself rolling my eyes at Apple apologists and bloggers more than ever these days. Their mission, the products they make, and my needs are diverging. Honestly it kind of bums me out to say that, but it’s true.
I still have my 1st gen Apple Watch and wear it almost daily. I really like the fitness and alerts side of it, but declined to update to the next version for now. I do like the direction Apple is going with their watch but I just don’t think it’s good enough for me to drop another 3-500 dollars. I got rid of my iPad Mini a few months ago and haven’t missed it a bit. I have a generation old iPhone and won’t be upgrading for a while, if at all, to another iPhone. I’m not even sure how current my Macbook Pro is, but I’m 100% content with it and don’t really see a need to upgrade for a while.
Unfortunately, the iOS 10 and watchOS 3 updates that came out recently have made my desire to get out of the Apple ecosystem grow. Battery life is now an issue on both of my devices and I can’t say that I like the changes that were brought to iOS 10 even if battery life wasn’t an issue. 3D touch means that discoverability is lower, it takes more work to get through to just through tasks that are way easier on Android. Overall, I find a lot of tasks take longer for me in iOS land, and the hardware design advantages Apple once had are starting to deteriorate (the new Samsung 7 and 7 edge look amazing, as does the Pixel). Apple still makes amazing hardware, but I’m not sure that it’s enough to make the compromises that I feel I have to make by opting into an Apple-only ecosystem.
This isn’t all to say that I’m going to sell all of my Apple stuff tomorrow and start using Windows and Android or something like that (especially the Windows part). Instead, I have my personal tech eggs in multiple baskets more than ever before. Apple stuff works quite well when you buy in 100% to their ecosystem but as soon as you use that one app or device that doesn’t fit their way, things have a tendency to fall apart pretty quickly. On the other side of that, simply choosing to use whatever tool is the best has my ‘risk’ spread out in a way that I’m much happier with. I think that when the next Pixel phones come out next year, there’s a very good chance I could switch to Android instead of getting an iPhone 7s or whatever they’re called. 10 years after the iPhone was announced, it’s possible I’ve gone full circle to being only a Mac user again when it comes to my investment in the Apple ecosystem.