Spotify is buying Bill Simmons’s The Ringer

Peter Kafka, for Recode

Spotify is making yet another big budget purchase aimed at getting a lead in the growing podcast industry: The streaming music company has agreed to a deal to purchase The Ringer, the podcast-centric media company run and owned by Bill Simmons.

Good for Simmons and The Ringer. I do worry about where we’re heading with targeted ads, walled content gardens, and podcast fragmentation though. For now, they appear to intend to follow the Gimlet acquisition model of making content available freely to all. You wonder for how long, however.

Also, I hope some of the great writing continues, as the Ringer and The Athletic are two of the best sports sites out there right now.